Tag: geotargeting

Geotargeting: What is it, and how does it work?

Geotargeting is a type of targeted advertising that shows you ads based on your physical location (or geolocation). Advertisers use this technique to target people based on their location data. However, like many other forms of advertising, geotargeting may raise questions about user privacy. Read on to find out how it works — and how…
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June 12, 2024 0

How important is protecting your privacy in the age of targeted advertising?

General awareness of online privacy is now better than ever, and targeted ads raise questions among users. This article explains how targeted marketing works and what it looks like in practice. Keep reading to learn how this type of advertising relates to your online privacy and how to protect it. Contents What is targeted advertising?…
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December 21, 2023 0